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Channel: Marketing Technology – The Common Thread by Markistry
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Account-Based Marketing (ABM): You Need to Look at Performance Metrics Differently Than You Have Before

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Kelly J. Waffle, EVP & Co-Founder@Markistry What Do You See? Take a look at the above oil painting by Oleg Shuplyak. What do you see? Most people say that they see a boy kneeling on a rock painting a picture of a cottage. They are similar to modern marketers who look at their funnels and […]

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