Marketing: Oxygen and Water to Survive, Strategy and Tactics to Thrive
Kelly J. Waffle, EVP & Co-Founder @Markistry How to make the most of the seller’s journey and seller’s experience… There is a lot of discussion and advice out there about the buyer’s journey and...
View ArticleMarketing Automation: Slippery Slope Isn’t at Implementation But At...
Kelly J. Waffle, EVP & Co-Founder @ Markistry Three stages to help you get traction Recently I read that the chances of making it to the summit of Mt. Everest have improved. In fact, climbers as...
View ArticleTeamwork Makes the Dream Work
We’re hiring!!! We’re always looking for talented people to join the leading Account-Based Marketing Firm. If you are a Marketing Strategist, Engagement Consultant, or Technologist, and looking to get...
View ArticleAccount-Based Marketing (ABM): You Need to Look at Performance Metrics...
Kelly J. Waffle, EVP & Co-Founder@Markistry What Do You See? Take a look at the above oil painting by Oleg Shuplyak. What do you see? Most people say that they see a boy kneeling on a rock painting...
View ArticleThe Markistry ABM Workshop and Revenue Blueprint
The ABM Path to Revenue has Questions, Choices, and Detours at Every Turn Account-Based Marketing (ABM) has proven that it can provide long-term ROI. It is certainly worth the journey. However, no one...
View ArticleWhy Doesn’t Every Marketer Use Marketing Automation?
Kelly J. Waffle, EVP & Co-Founder @Markistry Marketing technology is red hot right now and marketing automation platforms offer the ability for marketers to generate more, qualified leads for the...
View ArticleCellophane’s Impact on the Buyer’s Journey
Kelly J. Waffle, EVP & Co-Founder @Markistry I was in a very large supermarket over the weekend and was surprised at how accommodating it was. There was an enormous bakery section, a seafood area...
View ArticleThe Markistry Marketing Boot Camp: Getting Fit to Tackle the New Revenue Model
J. Robert Slaughter, President & Co-Founder @Markistry A Revenue Marketing Proven Practices (no such thing as best) Discussion and Workshop Boot Camp Objectives Share our perspective and proven...
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