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Marketing: Oxygen and Water to Survive, Strategy and Tactics to Thrive
Kelly J. Waffle, EVP & Co-Founder @Markistry How to make the most of the seller’s journey and seller’s experience… There is a lot of discussion and advice out there about the buyer’s journey and...
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Marketing Automation: Slippery Slope Isn’t at Implementation But At...
Kelly J. Waffle, EVP & Co-Founder @ Markistry Three stages to help you get traction Recently I read that the chances of making it to the summit of Mt. Everest have improved. In fact, climbers as...
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Teamwork Makes the Dream Work
We’re hiring!!! We’re always looking for talented people to join the leading Account-Based Marketing Firm. If you are a Marketing Strategist, Engagement Consultant, or Technologist, and looking to get...
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Account-Based Marketing (ABM): You Need to Look at Performance Metrics...
Kelly J. Waffle, EVP & Co-Founder@Markistry What Do You See? Take a look at the above oil painting by Oleg Shuplyak. What do you see? Most people say that they see a boy kneeling on a rock painting...
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The Markistry ABM Workshop and Revenue Blueprint
The ABM Path to Revenue has Questions, Choices, and Detours at Every Turn Account-Based Marketing (ABM) has proven that it can provide long-term ROI. It is certainly worth the journey. However, no one...
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Why Doesn’t Every Marketer Use Marketing Automation?
Kelly J. Waffle, EVP & Co-Founder @Markistry Marketing technology is red hot right now and marketing automation platforms offer the ability for marketers to generate more, qualified leads for the...
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Cellophane’s Impact on the Buyer’s Journey
Kelly J. Waffle, EVP & Co-Founder @Markistry I was in a very large supermarket over the weekend and was surprised at how accommodating it was. There was an enormous bakery section, a seafood area...
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The Markistry Marketing Boot Camp: Getting Fit to Tackle the New Revenue Model
J. Robert Slaughter, President & Co-Founder @Markistry A Revenue Marketing Proven Practices (no such thing as best) Discussion and Workshop Boot Camp Objectives Share our perspective and proven...
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